2017
Reference Prices: Are You at Risk?
David Bertoni / 0 CommentsReference prices advise consumers that they are getting a bargain. The California Court of Appeal, however, just upheld a $6.8 million penalty on the grounds that a company’s use of list prices and comparison prices constituted a deceptive trade practice. Amazon is also apparently under investigation for its use of list prices. If past is prologue, we...
Read More