2014
FTC Takes Aim at AT&T: Lessons For Multichannel Marketers
David Bertoni / 0 CommentsOn October 28, 2014, the FTC announced that it was suing AT&T on the claim that AT&T misled “millions of its smartphone customers by charging them for ‘unlimited’ data plans while reducing their data speeds, in some cases by nearly 90 percent.” Just 20 days earlier, it announced a $105 million settlement with AT&T over...
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